Sustainable Cosmetics Summit to Discuss Green Ingredients, Marketing & Consumer Behaviour*
MC2Tech & MC2Beauty Inc. - Oct 8, 2014
LONDON -- The European edition of the Sustainable Cosmetics Summit will cover developments in green ingredients, marketing and customer behaviour. Attracting the heads of major global companies that impact the cosmetic and cosmetceutical industry, the summit will be hosted in Paris on 24-26th November 2014.
For the first time in Europe, the summit will discuss ways to encourage sustainable purchases and responsible consumption of cosmetics & personal care products. This union will directly influence the beauty and personal care markets here in North America and then eventually South America.
Marketing and customer behavior will be featured in the context of green cosmetics and environmental impacts. Although the natural & organic cosmetics market has shown high growth, the market share remains low. Many of our cosmetic and cosmeceutical trends come from Asia and Europe where the technology and research starts. Natural & organic products comprise just 3% of European cosmetic sales because of concentration of demand; a small consumer base is responsible for most purchases.
The summit will also ask what can be done to encourage responsible consumption?
Prof. Dr. Michael Braungart, co-founder of McDonough Braungart Design, professor at the University of Applied Science (Suderburg, Germany) and co-author of book 'Cradle to Cradle', will give the opening keynote. As cosmetic firms announce bold sustainability plans, Braungart will advise how we can wisely produce a well rounded product that meets the needs of manufacturing and consumer mandates. According to Braungart, cosmetic & personal care firms need to innovate with product design if they are to use resources more efficiently. He encourages companies to consider the Cradle-To-Cradle Design Approach to create ‘closed loop systems’ for cosmetic ingredients and finished products.
MC2Tech and MC2Beauty utilize a cradle-to-cradle philosophy when developing and manufacturing products.
Other big players to attend and contribute to the positive role of fair trade, sustainable economics and green finance are Alexandra Palt, CSR & Sustainability Director of L’Oreal, will give details of its Shared Beauty For All sustainability plan.
Devising a sustainability plan; how does the cosmetics giant plan to reach 1 billion new consumers by 2020 whilst reducing its environmental footprint by 60%?
The summit will give an update on the growing palette of green materials, placing emphasis on new technologies, how plant cell technology is generating novel actives for cosmetic applications and other experts will give details of new technologies for sustainable processing, the potential of bio-inspired molecules, the need for sustainable palm oil alternatives, and creating novel green materials.
The 6th European edition of the Sustainable Cosmetics Summit will be hosted in Paris on 24-26th November. The 2nd Sustainable Beauty Awards will be co-hosted alongside the summit, on 24th November. Look out for future updates from the summit.
About the Sustainable Cosmetics SummitOrganized by Organic Monitor, the aim of the Sustainable Cosmetics Summit is to encourage sustainability in the beauty industry by bringing together key stake-holders and debate major sustainability issues in a high-level forum. The 6th European edition will be hosted at the Paris Marriott Champs-Élysées hotel on 24-27th November.
About the Sustainable Beauty AwardsThe aim of the Sustainable Beauty Awards is to give recognition to cosmetic and related firms who are pushing the boundaries of sustainability in the beauty industry. The awards reception will take place on 24th November at the Paris Marriott Champs-Elysées. Entries for the five award categories are open until 15th October. Learn how the industry and brands are pushing the limits of our technology and consumer offerings.
*Source: Organic Monitor